At Trail Shoe Store (“we”, “us”, or “our”), we value your trust as much as we value the quality of our outdoor footwear. Just as we carefully select materials to protect your feet on the trail, we’re committed to protecting your personal information with equal care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trailshoestore.com.

1. Information We Collect

We collect information that helps us provide better service to our global community of adventurers:

  • Personal Identification Information: Name, email address, shipping address, phone number, and payment details when you make a purchase.
  • Order Information: Products purchased, order value, shipping preferences, and transaction history.
  • Device and Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and other standard web log data.
  • Location Data: General geographic location (country/region) to provide appropriate currency options and shipping information.
  • Communication Data: Records of customer service inquiries and responses.

2. How We Use Your Information

Like the way we carefully craft our footwear for specific terrains, we use your data with purpose:

  • To process and fulfill your orders for boots, shoes, and outdoor apparel
  • To provide customer support and respond to inquiries
  • To improve our website, products, and services
  • To prevent fraud and enhance security (just as we reinforce our shoe soles)
  • To comply with legal obligations, including tax calculations for California orders
  • To send marketing communications (only with your consent)

3. Data Sharing and Disclosure

We treat your data like we treat our hiking gear – we don’t share it unnecessarily:

  • Service Providers: We share data with trusted partners who help us operate (payment processors, shipping carriers, IT services) under strict confidentiality agreements.
  • Legal Requirements: We may disclose information when required by law or to protect our rights.
  • Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.
  • International Transfers: As we serve global adventurers, data may be processed outside your home country, always with appropriate safeguards.

4. Data Storage and Security

We protect your data with the same vigilance we apply to selecting waterproof materials:

  • All transactions are encrypted using SSL technology
  • We comply with PCI-DSS standards for payment processing
  • Sensitive payment data is tokenized and never stored on our servers
  • Regular security audits and system monitoring
  • Data is retained only as long as necessary for business or legal purposes

5. Your Rights and Choices

You have control over your information, just as you choose the right footwear for your adventure:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of your personal data under certain conditions
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Restriction: Limit how we use your data in specific circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like trail markers help navigate your hike, cookies help improve your browsing experience:

  • Essential Cookies: Necessary for website functionality (shopping cart, checkout)
  • Performance Cookies: Help us understand how visitors use our site
  • Marketing Cookies: Used for personalized advertising (only with consent)

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. Children’s Privacy

Our website is not designed for children under 13. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be communicated through our website or email.

9. Contact Us

For any privacy-related questions or concerns, reach out to our team:

Trail Shoe Store
2419 Wolf Pen Road
San Francisco, CA 94107
United States
Email: [email protected]

From the trails to transactions, we’re committed to protecting your privacy every step of the way.